Global Authentication and Brand Protection Market: Size And Trends With Impact of COVID-19 And Forecast up to 2027

The global authentication and brand protection market in 2021 was valued at US$2.88 billion. The market is expected to reach US$4.91 billion by 2027. Authentication and Brand Protection is a business to protect and save the brand, maintain its originality and gain customer support. Due to increasing digitalization, major struggle faced by the small or big brands are authentication and brand protection. These solutions are adopted so that counterfeiters are not able to infringe IP or replicate the goods, guaranteeing consumer trust and brand reputation is maintained.

Authentication and brand protection solutions are used to combat counterfeits and to build trust. Economic growth and expansion of manufacturing industry is forecasted to increase the adoption of authentication and brand protection solutions in many industries such as pharmaceuticals, automotive, food and beverages, electronics, etc. Moreover, the growing number of counterfeit products due to the rising e-commerce penetration is expected to drive up demand for brand protection solutions throughout the forecast period of 2022-2027. Therefore, the authentication and brand protection market is expected to flourish at a CAGR of 9.6% during the forecast period of 2022-2027.

Scope of the Report:

The report titled “Global Authentication and Brand Protection Market: Analysis By Application (Medical, Automotive, Food and Beverage, Consumer Electronics, and Others) and By Technology (Digital and Non Digital) By Region Size And Trends With Impact of COVID-19 And Forecast up to 2027” includes :

-- An in-depth analysis of the authentication and brand protection market by value, by application, by technology, by region, etc.

-- The regional analysis of the global authentication and brand protection market, including the following regions:

Asia Pacific (China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific)
North America (The US, Canada and Mexico)
Europe (UK, Germany, France, Italy, and the Rest of Europe)
Latin America
Middle East and Africa

-- Comprehensive information about emerging markets. This report analyses the market for various segments across geographies.

-- Provides an analysis of the COVID-19 impact on the global authentication and brand protection market.

-- Assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall authentication and brand protection market has also been forecasted for the period 2022-2027, taking into consideration the previous growth patterns, the growth drivers, and the current and future trends.

-- Evaluation of the potential role of authentication and brand protection solutions to improve the market status.

-- Identification of new technological developments, R&D activities, and product launches occuring in the authentication and brand protection market.

-- In-depth profiling of the key players, including the assessment of the business overview, market strategies, regional and business segments of the leading players in the market.

-- The recent developments, mergers and acquisitions related to mentioned key players are provided in the market report.

-- The in-depth analysis provides an insight into the market, underlining the growth rate and opportunities offered in the business.