Global Social Media Analytics Market: Size & Forecast with Impact Analysis of COVID-19 and Forecast up to 2027

The practice of acquiring and evaluating data from social networks like Facebook, Instagram, LinkedIn, and Twitter is known as social media analytics. Marketers frequently use it to track online conversations about products and companies. In 2021, the global social media analytics market was valued at US$5.41 billion, and is probable to reach US$30.86 billion by 2027.

Growing popularity of mobile e-commerce, need for improvising on customer services, their cost-effectiveness, easy availability, rising usage of text analysis for improving customer experience and development of image analysis solutions would impact demand for social media analytics in the coming years. The social media analytics market is projected to grow at a CAGR of 33.75%, during the forecast period of 2022-2027.

Scope of the Report

The report titled “Global Social Media Analytics Market: Analysis By Deployment Type (On-Premise and Cloud), By Component (Services and Software), By Region Size & Forecast with Impact Analysis of COVID-19 and Forecast up to 2027”, includes:

-- An in-depth analysis of the global social media analytics market by value, by deployment type, by component, etc.

-- The regional analysis of the social media analytics market, including the following regions:

Asia Pacific (China, Japan, India, and Rest of Asia Pacific)
North America (The US, Canada and Mexico)
Europe (Germany, UK, Spain and Rest of Europe)
Latin America
Middle East and Africa

-- Comprehensive information about emerging markets. This report analyses the market for various segments across geographies.

-- Provides an analysis of the COVID-19 impact on the global social media analytics market, with post COVID impact analysis.

-- Assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall social media analytics market has also been forecasted for the period 2022-2027, taking into consideration the previous growth patterns, the growth drivers, and the current and future trends.

-- Evaluation of the potential role of social media analytics to improve the market status.

-- Identification of new technological developments, R&D activities, and collaborations occurring in the social media analytics market.

-- In-depth profiling of the key players, including the assessment of the business overview, market strategies, regional and business segments of the leading players in the market.

-- The recent developments, mergers and acquisitions related to mentioned key players are provided in the market report.

-- The in-depth analysis provides an insight into the market, underlining the growth rate and opportunities offered in the business.